Crossfire: Sierra Squad Launch Date Announcement Trailer

In this ground-breaking launch date announcement trailer for “Crossfire: Sierra Squad” that we debuted at Geoff Keighley’s Summer Game Fest on June 8th, 2023, we set out to create a cinematic trailer that literally brings to life the immersion of this VR game and conveys the 360° battlegrounds that players will face. We did this by partnering with the global game creative experts at space.camp, a renowned creative agency from Pasadena, CA, who we collaborated with to come up with the ideal trailer to meet our goals.

In order to truly bring the viewer into the experience, we brought in AR Wall (https://arwall.co/), makers of large scale LED stages, employing the same revolutionary technology first employed by Jon Favreau for “The Mandalorian”. This exciting new technology allowed our director to adjust scenes live on set thanks to easy integration with Unreal Engine, and allowed us to film our actors against scaling, parallax backgrounds that shift with camera movement, making each scene appear convincingly natural. And since it was all done on one screen, all “locations” of the shoot were shot on one stage without the need to relocate, transport equipment and staff, or worry about lighting or weather.

We tapped into the talents of popular TikTok influencer @RichBlackGuy (https://www.tiktok.com/@richblackguy) as the hero for the role, and he did not disappoint. With his natural action-hero abilities, he truly brought the main character of this spot to life during the entirety of the 2-day shoot. And he did all of his own stunts, too!

About the game:
Fierce paramilitary action between rival factions Black List and Global Risk in a variety of indoor and outdoor environments through 50 squad missions (single-player or 2-player co-op), 13 campaign missions (single-player) and Horde Mode (up to 4-player co-op) will keep you riveted. Master 39 types of weapons including pistols, rifles, throwable - and throwback-able -grenades and sniper rifles with revolutionary scope mechanics give you plenty of options to dispatch 17 types of enemies. If you need help, recruit up to 3 other friends and jump into co-op play!