What is New World: Aeternum

The What is New World: Aeternum trailer was a comprehensive project where LAYER contributed to multiple key aspects, including concept development, copywriting, VO casting, game capture, motion graphics, and video editing. Our aim was to craft a trailer that not only introduced players to the world of Aeternum but also captured the immersive, action-packed experience of New World.

Our role began with developing the concept for the trailer, setting the tone for the story and visuals. The copywriting was carefully crafted to guide viewers through the game's world, highlighting the mysterious island, the dynamic gameplay, and the opportunity for both solo exploration and team-based play. We wanted to create a sense of intrigue and excitement, inviting players to uncover the secrets of Aeternum.

In addition to writing, we took charge of casting the voiceover (VO) talent, selecting a voice that would evoke the right atmosphere and tone to complement the visuals and narrative. For game capture, we focused on showcasing the key features—magical combat, exploration of wild landscapes, and the variety of playstyles available to players.

Our motion graphics and video editing tied everything together, with dynamic visuals that brought the world of Aeternum to life. We aimed for a fast-paced, visually stunning trailer that would engage viewers, introduce them to the island’s rich environment, and spark their curiosity to dive into the game.

The final result was a trailer that effectively conveyed the spirit of New World, emphasizing the adventure, freedom, and challenges players would face in Aeternum. The project demonstrated LAYER’s ability to combine creativity and technical skills to create an engaging and captivating trailer.